Viktor&Rolf Flowerbomb Mariage Collection – To celebrate the wedding for everyone, Viktor & Rolf puts its iconic fragrances at the center. The avant-garde fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren, is recognized and respected for its provocative Haute Couture and conceptual glamor.
In 2016, the Maison launched its first “Mariage” fashion collection in collaboration with Justin Alexander wedding brand. Viktor & Rolf over the years has continued to present an artistic interpretation of bridal wear that adheres to the label’s unexpected elegance.
Combining the world of fashion and fragrances, Viktor & Rolf’s bestsellers, Flowerbomb for her and Spicebomb for him, are now presented as the perfect perfumes for the most unforgettable day of one’s life.
Launched in 2005, Flowerbomb is the iconic transformative olfactory potion that, with its profusion of flowers, has the power to make everything seem more positive. Over the years, Flowerbomb has proved to be the perfect wedding scent.
“With our perfume collection, we wanted to tell a dream in which opposites intertwine and explode in a bouquet of sensations”, say Horsting and Snoeren.
“We designed Flowerbomb by taking flowers to their limits, studying every single aspect of a bouquet,” explains Olivier Polge, one of the three noses behind the fragrance, the others being Carlos Benaïm and Domitille Bertier. “The main idea was to have a thousand flowers of freesia, rose, jasmine and more.”
In 2012, when Viktor & Rolf launched the first men’s perfume, they wanted the perfume to be as surprising as Flowerbomb. Clear and radiant, Spicebomb is an explosive concentrate of male sensuality. Spices play the main role: they shake, upset and bring out other more enveloping facets. A powerful explosive of spice, enhanced by a wave of freshness. Like Flowerbomb, Spicebomb exercises its bold facets to accompany couples during their unions, from celebrations to wedding anniversaries.
Flowerbomb and Spicebomb enhance and embody the seductive power of those who engage in a lasting union. These fascinating weapons of seduction will celebrate love with their explosive scents.
In 2021, Viktor & Rolf expresses its commitment to love with a series of activations, aimed at highlighting their olfactory journey in search of the perfect gift for both wedding celebrations and anniversaries. A elegant white veil embroidered decorates the iconic Flowerbomb bottle in a limited edition ready to say “Yes, I do”. Flowerbomb Mariage Collection (limited edition) will be available exclusively from mid-April from Pinalli.