Lexus Festival Cinema Venezia 2020: the cars that will accompany actors and directors on the red carpet are the new UX 300e and the LC Convertible.
Lexus Festival Cinema Venice 2020 – For the fourth consecutive year Lexus is the official car of the 77th Venice International Film Festival, which will take place at the Lido from 2 to 12 September 2020, and which will see the Australian actress Cate Blanchett as President of the International Jury of the Competition and the Italian actress Anna Foglietta as godmother.
The guarantee of living unique experiences, of always arousing new emotions, of unleashing passions, are just some of the values that unite the world of cinema and Lexus. Whether it’s an auteur film or a Lexus car, the craftsmanship in creating the work, the utmost attention to every detail and above all the attention paid to the centrality of the person are the essential ingredients to be able to convey authentic, unique emotions. , memorable.
The great auteur cinema awarded in Venice will be the ideal setting for national previews of two models that embody Lexus’ founding values: continuous innovation and a unique and inimitable style.
Lexus Electrified innovation will arrive at the Lido with the UX 300e, Lexus ‘first electric car, representing Lexus’ vision of zero-emission mobility of the future and the skilful combination of comfort, performance and design. The evolution of the unmistakable style of Lexus will instead be represented in its maximum expression by the new LC Convertible, characterized by an extraordinary design and the usual attention to detail of Lexus: from the fittings and shades of the interiors to the refined and functional roof, to guarantee an enveloping, unique and thrilling driving experience.
As the official car of the event, throughout the Show, Lexus will have the privilege of accompanying actors, directors and famous faces of the cinema to the red carpet. It will do so with 36 cars: the LC Convertible and the new UX 300e electric cars, which will be joined by the full range of SUVs, the ES luxury sedan and the LC coupé, all equipped with Lexus Full Hybrid Electric technology. During the days of the Exhibition, UX 300e will also be at the center of an attractive exhibition near the red carpet, to allow all visitors and cinema enthusiasts present at the Lido to have an exclusive preview of the Lexus Electrified vision.