Kia EV6 Ludovica and Roberto Palomba – For the new born in the Kia house, the EV6, Ludovica + Roberto Palomba have been chosen by the Korean brand to create an artistic installation capable of highlighting the aesthetics of the car and its characteristics. Inspired by the brand’s payoff “Movement that inspires” and its core values, Kia Italia together with the two Italian architects Ludovica Serafini and Roberto Palomba and the Innocean Italy agency and (Studio PS + a) have created an artistic installation of light design capable of celebrating and enhancing the essence of EV6 .
Kia EV6 Ludovica and Roberto Palomba: the conception of Moving Inspiration
The harmonic lines of the car have thus been transformed into a luminous flux that visually recalls the trails generated by the moving car, obtaining a interactive sculpture with a high aesthetic and evocative impact. Thanks to a skilful audiovisual mix of lights and music, the installation stages the ideal optical effect to represent the energy that surrounds the EV6 when it is in motion.
“Our creative process is like architecture, everything has to be put into dialogue. When you live a building, you enter it, its space envelops you, inside there are objects, lamps, sofas, every detail is part of a more complex system that only light can tell “he explains. Ludovica Serafini . “The installation of the new Kia EV6 answers precisely this question: what is the element that connects the car object with the space that will then host the set-up? The car during its unveiling was presented in a static way, so we decided to work with the only element we couldn’t work with – the movement ”.
Second Roberto Palomba: “The movement of an object generates a flow of wind where the object seems to be enveloped by an incredible energy. The luminous work – Moving Inspiration – visualizes the energy that the EV6 would have in its movement, exalting those lines that create its harmonious design projected into the future “.
Kia EV6 arrives on the Italian market and becomes a reference for 100% electric zero-emission vehicles. Extremely long range, ultra-fast 800 V charging system and distinctive crossover style are just some of the many features that characterize this revolutionary car.