Chanel N 5 100 years |  iconic fragrance |  video

Chanel N 5 100 years: the story of the iconic perfume that Gabrielle Chanel created in 1921 with Ernest Beaux, perfumer of the tsars.

Chanel N 5 100 years – His name is universally renowned. Its wake, a revolution. Its bottle, an unparalleled masterpiece. Created in 1921, N ° 5 is the best known perfume in the world. The new episode of Inside Chanel traces over 100 years of its intense history.

Chanel N 5 100 years: the celebratory video

From the beginning, N ° 5 has thrown away habits and conventions. By the early 1920s, Gabrielle Chanel had already changed people’s views on fashion by suggesting a new charm. Her first perfume is consistent with her pioneering clothes, simple but well thought out. Revolutionary in its composition, N ° 5 is also the first perfume imagined by a woman for women.

May it be Marilyn Monroe to turn it into a myth by confessing to wearing only a few drops in bed, or Andy Warhol By silk-screening it as an icon of pop art, over time N ° 5 has acquired the status of a global cultural phenomenon. First perfume to be advertised on TV, it inspired some of the greatest masters of the image – Helmut Newton, Irving Penn, Ridley Scott, Jean-Paul Goude o Baz Luhrmann to name a few – and has become a visual symbol that has never lost touch with the contemporary creative scene.

Because the most popular perfume in the world of all time needs an adequate representation, it has chosen muses who, all over the world, embody elegance and seduction without undermining their own personality: Catherine Deneuve, Carole Bouquet, Nicole Kidman or currently Marion Cotillard.

Mythological status has never delivered N ° 5 on the shelves of museums, even though it has been part of the permanent collections of the MoMA in New York since 1954. Through its history, its image and its very essence N ° 5 remains the background of countless stories, even the most intimate. N ° 5 is made for those who, like Mademoiselle Chanel, choose who they want to be and become one. It is a perfume that, like an invisible coat of armor, gives the strength to face life. Backed by its 100 years of stardom, N ° 5 will always be one step ahead.

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