Bond No. 9 NoMad Eau de Parfum – The new fragrance of Bond No. 9 captures the free spirit of New York dreamers. The new perfume presents an exotic touch of the Middle East. The fragrance celebrates the trendiest neighborhood in the city, which has a rich history. This fragrance speaks of the legendary opulence, past and present, north of Madison Square Park.
Bond No. 9 NoMad Eau de Parfum: the new fragrance
Change is in the air and New York has always been the epicenter of progress, evolution and optimism. But perhaps no area of the Big Apple has been as emblematic as NoMad, one of the oldest neighborhoods in the city who reinvented himself in so many ways that the Material Girls blush.
Long before New Yorkers queued for their Shake Shack at the south end of the park – in the mid-nineteenth century – the city’s most exclusive residents flocked to NoMad, what would later become one of Manhattan’s hippest neighborhoods. and a showcase for French Renaissance Revival and Beaux-Arts architecture. Then as now, the neighborhood was also home to legendary hotels that became the nerve centers of the fascinating golden age.
The infamous and luxurious Fifth Avenue Hotel built in 1859 became a cornerstone, as well as The Breslin (1904; now Ace Hotel!) E The St. James (1874), among many others. And in addition, NoMad has hosted and still hosts the most fabulous restaurants in the city, such as the Delmonico’s where “Lobster Newburg” was born, and the Manhattan Club, who invented one of the most famous cocktails in the world… you guessed it, “The Manhattan.”
But after the prosperous period, the neighborhood experienced multiple metamorphoses, neglect and hard times. In 2001, a quick and massive Madison Square Park Foundation restoration project began: as our favorite New York neighborhoods often do, they shine again. The past two decades have been very hectic as they have seen the proliferation of chic hotels, restaurants and grand residences, restoring the area’s reputation as the “jewel of the golden age” but in a modern way.
“This fragrance celebrates NoMad’s lifestyle and culture, but what it really embodies is the past and the present,” says Laurice Rahmé, founder of Bond No. 9.
The heart of NoMad is a strong, sensual and decisive oud, a nod to the nomads of the East, but reinvented in what Rahmé calls “old americanizzato”, with the addition of modern fruity notes on the top, which give the fragrance a unique character. The creamy pear and fresh black currant add a gourmand warmth, rounded off by luxurious amber and sandalwood, which give the persistent jus the same strength as NoMad itself.
Packaging celebrates opulence. While the Moroccan blue hue adds another allusion to the bohemian spirit of nomadic romance, a Gilded Age-era golden grid houses no less than 74 glittering silver gems that sparkle as much as NoMad’s modern glass towers. Bond No. 9’s iconic Silhouette Bottle is 100% recyclable and made from 50% recycled materials during the manufacturing process.